We Help Local ContractorsBecome Leaders in Their Market
Stop relying on referrals and inconsistent leads. Our proven advertising systems give you a predictable pipeline so you can scale with confidence.
Sound Familiar?
The Problems Holding Your Business Back
Hit A Revenue Ceiling
You've hit a ceiling and can't figure out how to break through to the next level.
Inconsistent Lead Flow
Some months are great, others are dead. You can't plan growth without predictable leads.
Burned by Agencies Before
You've spent thousands on marketing agencies that overpromised and underdelivered.
Referral Dependent
Your entire pipeline depends on word of mouth, leaving you vulnerable and unable to scale.
Our Proven System
The Home Service Demand System
A five pillar framework engineered to flood your pipeline with qualified homeowners ready to buy.
Ads Built for Your Trade
No generic templates. We build campaigns around your specific service so the right homeowners find you first.
Qualification Built In
Every lead is pre-screened before it hits your phone. Fewer tire kickers, fewer wrong-fit jobs. Just ready to buy homeowners.
Automatic Follow Ups
Leads get texts, emails, and reminders automatically so you stay top of mind until they're ready to book.
Done For You
We handle everything. Creative, client nurture, ads management, and optimization. You just answer the phone.
Transparent Tracking
Real time dashboard shows every lead, every call, every dollar spent. Full visibility, no guesswork.
The Journey
How It Works
Foundation & Launch
Market research, campaign architecture, creative production, and launch. Your first leads start flowing within weeks.
Optimization
Data-driven refinements to targeting, creative, and qualification. Cost per acquisition drops while quality increases.
Scale
Proven campaigns get more budget. New channels and audiences are tested. Your pipeline widens dramatically.
Domination
You own your market's attention. Competitors can't keep up. Your brand becomes the default choice for homeowners.
Lead Your Market
Sustained market leadership with compounding results. You're not just competing. You're the contractor everyone calls first.
Our Work
We make ads that convert
Tap a video to watch with sound
Proven Results
What Our Clients Say
"We've had the pleasure of working with CGF Media multiple times at Johnson Controls, and they have consistently delivered outstanding results."
Gordon Hebb
Johnson Controls
"Cael was extremely professional start to finish. Prompt with his communications, and most importantly, the product was excellent."
Chad Asselstine
Fire Monitoring Of Canada
"The turnaround on the production and editing of the videos was quick and he delivered a great product."
Serge Rochon
Complete Windows & Doors
"CGF Media was truly excellent to work with. The quality of our final video products exceeded our expectations."
Andrew Tyrell
BJ Take Lighting
"CGF Media delivered a product we could NEVER have anticipated. Cael's vision, professionalism, creativity brought forth a video we had no idea was possible."
Bre LeFeurve
Big Brothers Big Sisters of Barrie
"We've really enjoyed working with Cael. He brings so much creativity and professionalism to the table."
Dave Kooy
Dream Docks Inc
"We hired Cael to shoot a video for a marketing campaign and I was blown away. Impressed with his communication, follow up, professionalism and turnaround time."
Jesse Schulz
PoolZenia
"Cael and his team at CGF Media have always come through and delivered great services for us."
Ryan Chambers
Somerville Seedlings
"I've referred several clients to CGF Media for video production, and every project has been a home run."
Trevor Howard
Media Suite
"We've had the pleasure of working with CGF Media multiple times at Johnson Controls, and they have consistently delivered outstanding results."
Gordon Hebb
Johnson Controls
"Cael was extremely professional start to finish. Prompt with his communications, and most importantly, the product was excellent."
Chad Asselstine
Fire Monitoring Of Canada
"The turnaround on the production and editing of the videos was quick and he delivered a great product."
Serge Rochon
Complete Windows & Doors
"CGF Media was truly excellent to work with. The quality of our final video products exceeded our expectations."
Andrew Tyrell
BJ Take Lighting
"CGF Media delivered a product we could NEVER have anticipated. Cael's vision, professionalism, creativity brought forth a video we had no idea was possible."
Bre LeFeurve
Big Brothers Big Sisters of Barrie
"We've really enjoyed working with Cael. He brings so much creativity and professionalism to the table."
Dave Kooy
Dream Docks Inc
"We hired Cael to shoot a video for a marketing campaign and I was blown away. Impressed with his communication, follow up, professionalism and turnaround time."
Jesse Schulz
PoolZenia
"Cael and his team at CGF Media have always come through and delivered great services for us."
Ryan Chambers
Somerville Seedlings
"I've referred several clients to CGF Media for video production, and every project has been a home run."
Trevor Howard
Media Suite
Is This Right for You?
We're Not for Everyone
This is for you if…
- You run a home service business doing $500K+ in revenue
- You're ready to invest in predictable growth
- You want to stop relying on referrals alone
- You're willing to answer the phone when qualified leads call
- You think long term, not quick fix
This is NOT for you if…
- You're just getting started with no revenue
- You want overnight results with zero effort
- You're not willing to invest in marketing
- You've given up on growing your business
- You want to do everything yourself
Meet The Founder
The Person Behind the System
What started with a camera and a drive to do things differently became a strategic partner trusted by businesses and national brands across North America.
Cael brings strategy, systems thinking, and execution to every project. From strategy calls to campaign optimization, every system is built to perform and engineered to scale.
Rooted in high performance environments, Cael builds demand systems the same way he approaches everything: disciplined, strategic, and built to deliver.
Ready to Grow?
Let's Build Your Lead Machine
Book a free strategy call and discover how the Home Service Demand System can transform your business.
Book Your Strategy Call →